Our History

We've come a long way since 2017.

Back to About

Thriving Investments started life as PfP Capital in 2017 as the first and only fully-authorised fund manager wholly owned by a social enterprise and Regulated Provider of social housing.

We've come a long way since. 


March 2017: PfP Capital (now Thriving Investments) was born. The first and only fully-authorised fund manager regulated by the FCA that is wholly owned by a social enterprise and Regulated Provider of social housing


May 2018: We launched our Picture Living Fund, Thriving Investments’ flagship Private Rented Sector strategy, in partnership with Universities Superannuation Scheme


March 2019: We added our New Avenue Living Fund to the Thriving Investments’ portfolio.  In partnership with our first external investor, Strathclyde Pension Fund, the fund delivers affordable homes for rent across Scotland


January 2020: Nationwide Pension Fund invests into the New Avenue Living Fund

July 2020: Working in partnership with Newcastle City Council, our joint venture with igloo (trading as PfP igloo) secures our first new scheme, Stephenson Works Development

November 2020: The first 100 homes are delivered in Scotland from the New Avenue Living strategy

November 2020: Thriving Investments is upgraded from Associate Member to Fund Member by AREF – the Association of Real Estate Funds

December 2020: We secure additional investment into our New Avenue Living Fund from the Scottish National Investment Bank

December 2020: First 1,500 homes are delivered across the UK for the Picture Living strategy


July 2021: Bigg Regeneration, a joint venture between Scottish Canals and Thriving Investments under its igloo Developments strategy, acquires 10 acres of land from Scottish Canals to unlock residential development at Dundashill, Glasgow

November 2021: Thriving Investments Director, Alex Notay leads the working group behind the launch of the British Property Federation’s pioneering ESG guidance for institutional Private Rental Sector


April 2022: With ESG at our core we contribute to a critical FCA submission on appropriate regulatory ESG metrics for UK real estate

September 2022: Picture Living strategy hits next milestone with delivery of 1,750 homes

November 2022: Our New Avenue Living portfolio hits a new milestone, delivering 450 new energy efficient affordable homes for rent


January 2023: Catherine Webster joins Thriving Investments as our new CEO

January 2023: We complete the acquisition of igloo Regeneration, an existing JV partner and award-winning B Corp development platform

March 2023: As part of our igloo Developments strategy, Jigsaw Consortium (trading as Partnerships & Places) were appointed by Winchester City Council to execute its Central Winchester Regeneration project

April 2023: We launch a £390 million joint venture with Housing Growth Partnership as part of our igloo Developments strategy, focused on the delivery of 1,200 sustainable homes across regional city Communities

April 2023: Strathclyde Pension Fund increases investment into New Avenue Living Fund

June 2023: William Kyle, our Director of New Avenue Living, Thriving Investments’ fund is appointed Chair of the AREF (Association of Real Estate Funds) Residential Working Group

July 2023: New Avenue Living Fund completes its sixth development, delivering 100 affordable homes at The Wisp, Edinburgh and hitting a new milestone of 585 homes

August 2023: Picture Living Fund forward funds two single-family rental schemes in Essex and deliver 63 high quality homes for rent


Stay informed!
Never miss an update.

The latest news, articles, and resources, sent to your inbox.