Thriving Investments appoints Catherine Webster as its new CEO

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Thriving Investments, formerly known as PfP Capital, the Social Value and ESG-focused real estate fund manager, part of the UK’s leading social enterprise Places for People, has appointed Catherine Webster as its new Chief Executive Officer.

Catherine, who starts at Thriving Investments in January 2023, joins from property development and investment specialist Quintain where she is Executive Director for Strategy and Investment, leading on business strategy, financing and investment initiatives. Catherine has worked in real estate investment and finance for 30 years and has held several senior investor and lender roles including private equity, fund management and investment banking at Hudson Advisors (Lone Star Funds), TIAA & Lehman Brothers Global Real Estate. Catherine’s experience is pan-European, across residential and commercial sectors and as an owner, JV partner, fund investor, mezzanine and senior lender. Thriving Investments currently has £600m under management across its three existing funds and a significant growth plan.

Commenting on Catherine’s appointment, Greg Reed, Group Chief Executive Officer of Places for People, and board member of Thriving Investments, said:

“Catherine is a stellar appointment for us. Since it was founded five years ago, Thriving Investments has been successful, and we now have big plans for growth; we have the opportunity to build on our success to-date and really scale-up the business.

“We have a brilliant team in place at Thriving Investments and we’re grateful for the work and vision of former MD Chris Jones who founded the Thriving Investments business out of Places for People in 2017 and retired earlier this year. I know the experience and leadership Catherine brings will add greatly to our team and really drive us forward.”

Catherine added: “I’m delighted to be joining Thriving Investments to lead the next stage of its journey. Thriving Investments has established itself as a key player with a strong reputation in the market. The excellent team has nurtured partnerships with leading institutional stakeholders and has built a great base for future expansion as we look to not only grow the existing funds but also add new funds. Backed by the power of Places for People, the potential for growth from this solid foundation is massive. Above all, with the company’s strong social purpose, we will have a positive impact on the communities we serve and the wider UK society.”

Notes to Editors

About Places for People 

Places for People is a leading affordable homes-led placemaker. We create and manage thriving communities that our customers are proud to call home and are sustainable – economically, socially and environmentally. Over 500,000 people live in our homes and 300,000 people visit our leisure centres every week.    

We aim to create social impact and make a difference through all our work for our customers and our communities across the UK. Through our Community Investment Fund, we’ve invested almost £950,000 in 93 local and national projects in the past year.

The organisation’s award-winning placemaking, property investment, development and management companies are active throughout the UK. We own or manage more than 230,000 homes, operate over 100 leisure facilities, employ over 9,000 colleagues, have assets of £5.1bn, and will deliver circa 6,000 affordable homes over the next 10 years through our partnership with Homes England.


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